When did we start talking about breastfeeding as if it was akin to playing a full contact sport? (Like when a feed at the breast is called a “bout.”) And, why are some lactation technologies referred to as body armor? You know, nipple shields, breast shells, and breast pumps called the DEFENDER. Are we talking about going into battle here or nursing a baby? How did the lactating breast become a combat zone between mothers and their babies?